JULY 2025 

 Why Good Buyers Walk Away (And How to Stop It)

If your prospects keep “thinking about it,” here’s the real reason and exactly what to do next.

I’m going to be blunt.

Every day, you’re talking to people who have a problem you can solve, they have the money to pay you, and they should be saying yes.

Yet they stall, delay or worse still, disappear.

Now let me put some excuses to bed - it’s not because you’re too expensive or your timing is off.

It’s because they’re not clear.

Many buyers are stuck on a hidden continuum:

  • At one end - Build to Budget. They’re driven by their budget, and they’re trying to figure out what they can get for what they’re able to spend.
  • At the other - Designed for Desire. They know what they’d love to have happen if nothing held them back, but they don’t know if it is possible for them.

The problem is, the continuum in between confuses them.  They’re wondering which end they should lean towards, and why you can’t give them what they truly desire, but at the budget end of the continuum?

The truth is, when the buyer doesn’t really know where they are on the continuum, they don’t move at all.  They default to doing nothing. Or worse, going with the cheapest option just to feel safe.

What if you could have one 3 to 5 minute conversation that lets you qualify your prospects and presell them on why they must work with you, all in one calm, clear conversation, using just a simple continuum to do all the heavy lifting for you?

That’s what we’ll be doing in this month’s 20-Minute Teaching.

If you’re tired of losing good buyers to indecision, this 20-minute session will show you:
  • Make your offer the obvious, low-risk choice so buyers feel safe saying yes without second-guessing
  • Pinpoint exactly why buyers freeze up - and remove the hidden barriers stopping them from moving forward
  • Give prospects total clarity on what they’re choosing, so they can commit with confidence
  • Stop the 3 silent defaults that drain your pipeline and quietly kill your sales
  • Move buyers off the fence and into action - without resorting to pressure or persuasion games
  • Use the Build to Budget/Design for Desire Continuum in sales choreography to position your solution as the clear path to the outcome they really want

If you’re serious about closing more deals - and delivering the transformation you know you can - this is the clarity you’ve been looking for.

Join us.

One idea. Twenty minutes.
Everything could shift.


No fluff. No pitch. No replay - unless you attend live and request it.

This is for those who deliver extraordinary value but still find themselves frustrated by buyers who drift into indecision.

Reserve your spot now.
It’s time to create a bridge between “let me think about it” and “let’s go.”

We run two sessions to serve all timezones — choose your session:

SESSION 1 (AUSTRALIA & THE AMERICAS)

Sydney / Melbourne / Brisbane: Thursday, 17 July at 9 AM AEST
Perth / Singapore: Thursday, 17 July at 7 AM AWST / SGT
Brasília: Wednesday, 16 July at 8 PM BRT
New York / Toronto: Wednesday, 16 July at 7 PM EDT
Los Angeles / Vancouver: Wednesday, 16 July at 4 PM PDT

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SESSION 2 (AUSTRALIA, ASIA, AFRICA, & EUROPE)

Perth / Singapore: Thursday 17 July at 3 PM AWST / SGT
Delhi: Thursday 17 July at 12:30 PM IST
Johannesburg: Thursday 17 July at 9 AM SAST
London: Thursday 17 July at 8 AM BST

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