FEBRUARY 2026
From Passion to Proof
From Passion to Proof
Why Purpose Doesn’t Guarantee Sales Conversion
You’ve heard it repeatedly over the past decade - to succeed in business you must “Start with Why” or “Find your Why.” It has shaped strategy, branding, leadership and marketing conversations around the world.
But is it true? Is your why really the driver of sales conversion? Does purpose alone create commitment? Does passion guarantee growth?
In this 20-Minute Teaching, we will test that assumption carefully and respectfully, because while purpose is powerful, it is not sufficient. We will explore why success requires us to move beyond Why and into something far more commercially decisive.
You will see why starting with Why creates interest, but rarely creates commitment, and you will understand what actually produces confident conversion.
We will also expose the false economy of chasing “Wow!” customer experiences and explain why surface excitement often masks deeper uncertainty that delays decisions.
You’ll discover:
This is not about selling harder or shouting louder. It is about positioning deeper so that your value becomes visible, structured and safe to buy.
This session is for the business leader who knows they bring real genius to the market but feels the strain of explaining it repeatedly. It is for the advisor who refuses to compete on price yet has not fully articulated the depth that justifies premium positioning. It is for the founder who senses that staying at the surface is costing more than they realise.
If buyers hesitate, it is rarely because they doubt your intent. It is because they cannot yet see your method clearly enough to trust it.
Join us.
One idea, twenty minutes, delivered with focus and intent. The shift from being admired for your passion to being chosen for your clarity.
There is no replay unless you register, attend live and follow the prompts to request it.
Reserve your spot now 👇
But is it true? Is your why really the driver of sales conversion? Does purpose alone create commitment? Does passion guarantee growth?
In this 20-Minute Teaching, we will test that assumption carefully and respectfully, because while purpose is powerful, it is not sufficient. We will explore why success requires us to move beyond Why and into something far more commercially decisive.
You will see why starting with Why creates interest, but rarely creates commitment, and you will understand what actually produces confident conversion.
We will also expose the false economy of chasing “Wow!” customer experiences and explain why surface excitement often masks deeper uncertainty that delays decisions.
You’ll discover:
- The universal Why behind every sustainable business
- Why How may matter more to a sale than Why
- The hidden reason buyers hesitate, even when they admire you
- How shallow explanations unintentionally create price resistance
- The structural shift that turns admiration into decisive action
- How to position your message so customers stop questioning your value
This is not about selling harder or shouting louder. It is about positioning deeper so that your value becomes visible, structured and safe to buy.
This session is for the business leader who knows they bring real genius to the market but feels the strain of explaining it repeatedly. It is for the advisor who refuses to compete on price yet has not fully articulated the depth that justifies premium positioning. It is for the founder who senses that staying at the surface is costing more than they realise.
If buyers hesitate, it is rarely because they doubt your intent. It is because they cannot yet see your method clearly enough to trust it.
Join us.
One idea, twenty minutes, delivered with focus and intent. The shift from being admired for your passion to being chosen for your clarity.
There is no replay unless you register, attend live and follow the prompts to request it.
Reserve your spot now 👇
We run two sessions to serve all timezones — choose your session:
SESSION 1 (AUSTRALIA & THE AMERICAS)
Sydney / Melbourne: Thursday, 26 February at 10 AM AEDT (Brisbane: 9 AM AEST)
Perth / Singapore: Thursday, 26 February at 7 AM AWST / SGT
Brasília: Wednesday, 25 February at 8 PM BRT
New York / Toronto: Wednesday, 25 February at 6 PM EST
Los Angeles / Vancouver: Wednesday, 25 February at 3 PM PST
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SESSION 2 (AUSTRALIA, ASIA, AFRICA, & EUROPE)
Perth / Singapore: Thursday, 26 February at 3 PM AWST / SGT
Delhi: Thursday, 26 February at 12:30 PM IST
Johannesburg: Thursday, 26 February at 9 AM SAST
London: Thursday, 26 February at 7 AM GMT
STARTS IN
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DAYS - -
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