MAY 2026 

The Moment Before The Model

When models work … and when they don't.
This is our 50th 20-Minute Teaching.

To mark the occasion, we did something different. We asked you what you wanted to learn and the responses came in from all over the world.

The suggestions came from different industries, different levels of experience and different ways of working, but almost everyone was asking a version of the same question.

Not how do I build a model, but how do I use one well. How do I know when to bring it out. How do I make it land.

So for our 50th teaching, Simon is going to show you something he's never taught before.

Not a model you can use with a client. Something more fundamental than that.

What's actually happening in his mind in the silence before the model comes out.

Here's what most people don't realise, the work doesn't start when you pick up the marker. The real work happens in the moments before that - when you're listening, watching, and running a process most people can't see.

In this special milestone teaching, you'll discover:

  • Why most models fall flat - and why it's almost never the model's fault
  • The three conditions that need to exist before a model will land
  • How to locate where a conversation is actually happening - not just where it appears to be
  • The invisible move that separates a model that feels clever from one that changes the room
  • How to start calibrating your instincts right now - even if you're brand new to this work

This isn't theory. It's a rare glimpse inside the thinking of someone who has been building models in rooms, to tackle complex and often confrontational conversations, around the world for decades.

If you've ever pulled out a model and felt it not quite land … this is for you.

If you've ever wondered whether now is the right moment … this is for you. If you're brand new to models and want to understand what mastery actually looks like … this is absolutely for you.

Twenty minutes inside Simon's mind. Our 50th episode.
Don't miss it.

​​​​​​​Reserve your spot now 👇

We run two sessions to serve all timezones — choose your session:

SESSION 1 (AUSTRALIA & THE AMERICAS)

Sydney / Melbourne / Brisbane: Thursday, 21 May at 9 AM AEST
Perth / Singapore: Thursday, 21 May at 7 AM AWST / SGT
Brasília: Wednesday, 20 May at 8 PM BRT
New York / Toronto: Wednesday, 20 May at 7 PM EDT
Los Angeles / Vancouver: Wednesday, 20 May at 4 PM PDT

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SESSION 2 (AUSTRALIA, ASIA, AFRICA, & EUROPE)

Perth / Singapore: Thursday, 21 May at 3 PM AWST / SGT
Delhi: Thursday, 21 May at 12:30 PM IST
Johannesburg: Thursday, 21 May at 9 AM SAST
London: Thursday, 21 May at 8 AM BST

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Register now to claim your place!
We'll be sending the workbook to registered participants ONLY.
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