20-Minute Teaching Registration

Take a look at the 2X3 map above.

Two key dynamics of your business decide whether you are AI-exposed, where AI will erode your expertise, or if you are AI-insulated, where AI will make your expertise more valuable than ever.

Where those two dynamics meet will place you in one of the six locations on the map, and in either the AI Exposed Zone, the AI Insulated Zone, or sitting somewhere in the middle, heading up or down.

The AI Exposed Zone is where the machine is occupying your ground faster than you can keep pace with it. The AI Insulated Zone is that position where your clients are choosing you because of you, and not just because you're cheaper than others who they think are the same as you.

The space in between is the contested middle, and that is where most good experts are right now ... whether they know it or not.

We've left the titles on the Map blank for now because the labels without context can create a false sense of security or an uninformed level of discomfort. Neither is helpful.

People who think they're safe because they're good are at greatest risk, because AI has already made "good" cheap. The answer your clients used to pay for is now free in seconds. What they'll pay a premium for from here is something a machine can't reproduce, and whether you have it, and whether the market can see it, is precisely what this map measures.

The map should give you a way to self-assess and figure out which square you're in, based on an honest analysis of how you're managing the two key dynamics that drive the map.

In this month's 20-Minute Teaching, Simon Bowen - one of the world's leading thinkers on using visual models to out-think, out-sell and out-serve in complex markets - builds the complete map live, one idea drawn in front of you until it clicks. No slide marathon and no pitch at the end. You'll leave knowing the two forces, the six positions, the one that's yours, and the single move that shifts you toward AI-insulated.

Then at the end, he'll show you how to score your own business against the map and give you a tool to do it with, so you know for certain whether you're AI-insulated or AI-exposed.

YOU’LL DISCOVER

The two forces behind the blank axes on the map above - the things that actually decide whether AI erodes your value or amplifies it.
The complete map, built live, with all six positions named, and an honest read on which one is yours today.
Why AI hasn't so much devalued your expertise as revealed which part of it was never defensible - and what to do about that now.
The real reason you keep getting compared on price. It has almost nothing to do with your price, and there's one shift that ends it.
The single move that takes you from exposed toward insulated - your thinking that's uncommon, named, and impossible for a machine to copy.
Your own AI-Proof Score at the end - a quick tool to get a genuinely useful read on exactly where you stand, and whether you're insulated or exposed.

This isn’t theory or just concept … and it’s not optional. You're somewhere on the map whether you like it or not - the key is to know what position you're in.

WHO IT’S FOR

This is for the expertise-based businesses, with a complex solution, who are genuinely good at what they do and yet still feel the ground shifting beneath them. Watching AI hand clients the answers they used to be paid for, forcing them to compete on price and feeling like deep knowledge is no longer valued like it used to be - and want to know exactly where they stand, and how to become the kind of expert AI can't touch.

There’s no fluff, no pitch, and no replay unless you register, attend live and follow the prompts to request it.

One idea … 20 minutes … the shift from AI-exposed to AI-Insulated.

Reserve your spot now 👇

Having The Answer Was Never The Point

Having The Answer Was Never The Point