NOVEMBER 2025 

 Lead the Leap

How to Move from Dull to Distinguished
Problem / Why It Matters

Some high-value businesses undercharge and under-perform - not because they aren’t capable, but because they’re stuck at the “safe and same” end of both service and solution.

If you want to live in the premium market, you must lead your customers out of the commodity mindset - while still giving them the confidence to buy.


Their confidence to buy is, in part, driven by the confidence about the solution and level of service demonstrated during the sale.

We’ve all been told to provide the Wow! Factor, but there is an even more important factor to offer to your prospects.  This gets below the almost narcotic effect of Wow! and lands at a much deeper level of engagement and commitment.

Through a simple but powerful visual model, we’ll unpack the duality of service and solution in a different way, that will help you to think about how you both out-sell and out-serve your marketplace.
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In this session you’ll discover:
  • Why your market thinking must shift before your price can.
  • How your team’s intention and execution create real buyer trust.
  • The two axes that drive confidence - how you solve (your genius) and how you serve (your culture & mechanics).
  • How to locate yourself on the map, and what it takes to move into that top-right quadrant of true distinction

What You’ll Get

In 20 minutes, you’ll receive:
  • Clear insight into the Solve-Serve Matrix that reveals where you stand.
  • A simple self-assessment to map your position and next move.
  • A practical framework to begin shifting your business from safe & same to bold & exceptional.
  • A sense of clarity and confidence about what your next move should be.

Your business is ready for the leap. Will you lead it?

Reserve your spot now 👇

We run two sessions to serve all timezones — choose your session:

SESSION 1 (AUSTRALIA & THE AMERICAS)

Sydney / Melbourne: Thursday 13 November at 10 AM AEDT (Brisbane: 9 AM AEST)
Perth / Singapore: Thursday 13 November at 7 AM AWST / SGT
Brasília: Wednesday 12 November at 8 PM BRT
New York / Toronto: Wednesday 12 November at 6 PM EST
Los Angeles / Vancouver: Wednesday 12 November at 3 PM PST

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SESSION 2 (AUSTRALIA, ASIA, AFRICA, & EUROPE)

Perth / Singapore: Thursday 13 November at 3 PM AWST / SGT
Delhi: Thursday 13 November at 12:30 PM IST
Johannesburg: Thursday 13 November at 9 AM SAST
London: Thursday 13 November at 7 AM GMT

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Register now to claim your place!
We'll be sending the workbook to registered participants ONLY.
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