OCTOBER 2025
If You Can’t Explain It, You Don’t Own It
If You Can’t Explain It, You Don’t Own It
Many founders are carrying a burden they never signed up for. They’re carrying every sales conversation themselves.
Their best ideas are locked inside their head, and yes, they’re brilliant, transformative, even.
However, brilliance that can’t be explained simply becomes invisible to the very people who need it most. The Founder’s genius, and the collective genius of their team, remains hidden.
If your market doesn’t understand your genius quickly, they resist it. Not out of malice but because complexity is always contentious until it’s agreed and understood.
That’s the chokehold. It strangles sales, stalls growth, and quietly traps you in price wars you should never be fighting.
A long time ago, I realised something that drove my success for years to come, you’re not really selling your services, you’re selling your thinking.
If your thinking is unstructured to the outside world, no one else can repeat it for you - not your team, not your clients, not the market. It can make complete sense inside your mind, but it’s how much sense it makes in the minds of others that matters.
This is why so many founders end up competing on price instead of value and why their team can’t scale their message. Their genius gets diluted, conversation after conversation and that dilution leads to commoditisation.
In this month’s 20-Minute Teaching, I want to show you a way out of this danger zone. I’ll show you how to package your deep, intuitive genius into something others can instantly understand, repeat, and believe - without you carrying every sales conversation yourself.
In this 20-minute teaching, I’ll show you:
Clarity is the new currency. If you don’t own your genius in a way others can carry forward, you don’t own it at all. This teaching will show you how to change that.
Reserve your spot now 👇
Their best ideas are locked inside their head, and yes, they’re brilliant, transformative, even.
However, brilliance that can’t be explained simply becomes invisible to the very people who need it most. The Founder’s genius, and the collective genius of their team, remains hidden.
If your market doesn’t understand your genius quickly, they resist it. Not out of malice but because complexity is always contentious until it’s agreed and understood.
That’s the chokehold. It strangles sales, stalls growth, and quietly traps you in price wars you should never be fighting.
A long time ago, I realised something that drove my success for years to come, you’re not really selling your services, you’re selling your thinking.
If your thinking is unstructured to the outside world, no one else can repeat it for you - not your team, not your clients, not the market. It can make complete sense inside your mind, but it’s how much sense it makes in the minds of others that matters.
This is why so many founders end up competing on price instead of value and why their team can’t scale their message. Their genius gets diluted, conversation after conversation and that dilution leads to commoditisation.
In this month’s 20-Minute Teaching, I want to show you a way out of this danger zone. I’ll show you how to package your deep, intuitive genius into something others can instantly understand, repeat, and believe - without you carrying every sales conversation yourself.
In this 20-minute teaching, I’ll show you:
- The Danger Gap – why your intuitive genius doesn’t automatically translate into communicated genius (and how that gap costs you sales, positioning, and peace of mind).
- Why Complexity Kills sales – and how to spot the hidden points of resistance buyers put up when they can’t understand your brilliance.
- The Side-by-Side Shift – how visual models move you from confrontational, face-to-face selling into collaborative, side-by-side conversations.
- The Ownership Shortcut – how to turn your ideas into clarity your team can carry, confidence your market can feel, and belief your buyers can act on.
Clarity is the new currency. If you don’t own your genius in a way others can carry forward, you don’t own it at all. This teaching will show you how to change that.
Reserve your spot now 👇
We run two sessions to serve all timezones — choose your session:
SESSION 1 (AUSTRALIA & THE AMERICAS)
Sydney / Melbourne: Thursday 9 October at 10 AM AEDT (Bris: 9 AM AEST)
Perth / Singapore: Thursday 9 October at 7 AM AWST / SGT
Brasília: Wednesday 8 October at 8 PM BRT
New York / Toronto: Wednesday 8 October at 7 PM EDT
Los Angeles / Vancouver: Wednesday 8 October at 4 PM PDT
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SESSION 2 (AUSTRALIA, ASIA, AFRICA, & EUROPE)
Perth / Singapore: Thursday 9 October at 3 PM AWST / SGT
Delhi: Thursday 9 October at 12:30 PM IST
Johannesburg: Thursday 9 October at 9 AM SAST
London: Thursday 9 October at 8 AM BST
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