JANUARY 2026
Pre-Framing Beats Re-Framing Everytime
Pre-Framing Beats Re-Framing Everytime
Why Pre-Framing Is Always Better Than Re-Framing In Selling And How To Set The Lens First, So You Don’t Spend The Whole Call Fixing It
In the art of persuasion and influence, a single drop of pre-framing is more powerful than a full bucket of re-framing.
What do I mean by that?
Pre-framing is the skill of positioning your prospect’s frame of reference before you share your ideas. It allows them to consume your message through a lens that supports clarity, understanding, and agreement.
Re-framing is what you’re forced to do when you skip that step. You share your solution first, and they interpret it through the lens they already have.
A lens that may be incomplete, outdated, or shaped by past disappointments.
That’s why they’re talking to you in the first place.
The challenge is, once they’ve judged your message through the wrong lens, you now have to shift their thinking after the fact and that’s where resistance appears.
Imagine losing the sale, only to discover that it wasn’t your offer that was wrong, but their frame of reference that was out of shape.
No one buys in a vacuum. Everyone makes their buying decision with past experiences in mind. This includes their own attempts to solve the problem, without success and the attempts of others to solve their problem, without results.
They’re judging your offer through this lens of failure, and if you don’t preframe them into the possibilities available, the buying decision becomes a trade-off of concern and cynicism.
Preframing creates a significant shift in the sales dynamic … it deeply reinforces Buyer Safety, which is the key currency of the easy sale.
In this 20-Minute Teaching, I’ll show you how to use simple pre-framing models to create calm, clarity, and Buyer Safety before you ever get to price, process, or commitment.
In 20 minutes, you’ll walk away with:
Why This Matters Now
We’re doing business in the middle of a believability crisis.
Video content can’t be trusted anymore, documents may not have been written by a human and we’re even seeing content on YouTube showing extraordinary human feats starting to carry the up-front message that “this was NOT made with AI”.
People are starting to assume AI is behind anything that catches their attention and that means buyers are coming to your sales conversations, framed with higher levels of suspicion and cynicism than ever before.
There are also many more options in the market and much more noise. You must become a purveyor of clarity, and framing is a key tool in that process.
Like all our 20-Minute Teachings, the clock will be running and we promise to be in and out of the topic in 20 minutes.
Look forward to seeing you there.
Reserve your spot now 👇
What do I mean by that?
Pre-framing is the skill of positioning your prospect’s frame of reference before you share your ideas. It allows them to consume your message through a lens that supports clarity, understanding, and agreement.
Re-framing is what you’re forced to do when you skip that step. You share your solution first, and they interpret it through the lens they already have.
A lens that may be incomplete, outdated, or shaped by past disappointments.
That’s why they’re talking to you in the first place.
The challenge is, once they’ve judged your message through the wrong lens, you now have to shift their thinking after the fact and that’s where resistance appears.
Imagine losing the sale, only to discover that it wasn’t your offer that was wrong, but their frame of reference that was out of shape.
No one buys in a vacuum. Everyone makes their buying decision with past experiences in mind. This includes their own attempts to solve the problem, without success and the attempts of others to solve their problem, without results.
They’re judging your offer through this lens of failure, and if you don’t preframe them into the possibilities available, the buying decision becomes a trade-off of concern and cynicism.
Preframing creates a significant shift in the sales dynamic … it deeply reinforces Buyer Safety, which is the key currency of the easy sale.
In this 20-Minute Teaching, I’ll show you how to use simple pre-framing models to create calm, clarity, and Buyer Safety before you ever get to price, process, or commitment.
In 20 minutes, you’ll walk away with:
- A deeper understanding of the two Framing Forces so you become a master framer
- Dialogue that instantly preframes any conversation towards a safer pathway
- The Frame Stack Model that will help you choose the right frame every time
- The preframe positioning at each of the five stages of buyer safety
Why This Matters Now
We’re doing business in the middle of a believability crisis.
Video content can’t be trusted anymore, documents may not have been written by a human and we’re even seeing content on YouTube showing extraordinary human feats starting to carry the up-front message that “this was NOT made with AI”.
People are starting to assume AI is behind anything that catches their attention and that means buyers are coming to your sales conversations, framed with higher levels of suspicion and cynicism than ever before.
There are also many more options in the market and much more noise. You must become a purveyor of clarity, and framing is a key tool in that process.
Like all our 20-Minute Teachings, the clock will be running and we promise to be in and out of the topic in 20 minutes.
Look forward to seeing you there.
Reserve your spot now 👇
We run two sessions to serve all timezones — choose your session:
SESSION 1 (AUSTRALIA & THE AMERICAS)
Sydney / Melbourne: Thursday, 29 January at 10 AM AEDT (Brisbane: 9 AM AEST)
Perth / Singapore: Thursday, 29 January at 7 AM AWST / SGT
Brasília: Wednesday, 28 January at 8 PM BRT
New York / Toronto: Wednesday, 28 January at 6 PM EST
Los Angeles / Vancouver: Wednesday, 28 January at 3 PM PST
STARTS IN
- -
DAYS - -
HOURS - -
MINUTES - -
SECONDS
arrow_drop_down_circle
Divider Text
SESSION 2 (AUSTRALIA, ASIA, AFRICA, & EUROPE)
Perth / Singapore: Thursday 29 January at 3 PM AWST / SGT
Delhi: Thursday 29 January at 12:30 PM IST
Johannesburg: Thursday 29 January at 9 AM SAST
London: Thursday 29 January at 7 AM GMT
STARTS IN
- -
DAYS - -
HOURS - -
MINUTES - -
SECONDS
Copyright © 2026, Models Method Pty Ltd, Models Method LLC