Lead Magnets That Do More Than Just Look Good - They Move The Sale
Stop The Scroll - Start The Sale Workshop
Stop The Scroll - Start The Sale Workshop
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What quadrant do your lead magnets live in?
Is your lead magnet quietly killing your sales?
Most lead magnets are:
- Attractive ... but passive, static, generic!
- Generous ... but directionless!
- "Valuable" ... but disconnected from the sale.
They look good, but land flat!
They're designed to "get a lead" rather than create buying tension.
If your calendar is quiet or you're getting leads but no conversion, you're likely stuck in the Red or Amber Zones of the matrix.
What if your lead magnets could:
- Build instant trust
- Pre-sell your most important ideas
- Qualify your ideal clients
- Give you deep intel to guide the sale
- Lead directly into the next sales step
- Pre-sell, without the sales pitch
That's what happens when you find yourself in the Green Zone where everything you put in front of a prospect truly "fits" them and sells naturally.
That's what we'll be doing in my next workshop.
In 90 minutes, you’ll shift how you think about lead magnets - from content giveaways to conversion environments. You’ll discover how to design magnets that deliver immediate value, build instant credibility, and create safe, natural momentum toward a sale - without pressure or persuasion. You'll come away with:
- The start of a lead magnet designed to sell your next step.
- A structure that moves buyers through trust ... not tactics!
- A beautifully visual and practical workbook you can go back to over and over.
- A design model to guide you through lead magnets that create "I get it - I want it" buyer thinking.
- 7 Powerful bonuses to help you implement fast and smart.
Whether you’re sharing a PDF, offering a tool, or embedding a GPT-powered experience, you’ll discover how to make your magnet the first conversation in a deeper relationship - not just a one-off transaction.
Whether you’re offering a high-ticket service, an innovative SaaS platform, or a professional solution that doesn’t fit inside a neat little box, this workshop will help you move from generic content marketing to strategic trust-building - one thoughtful magnet at a time.
This is for you if:
- You’re giving away content ... but it’s not leading to sales
- Your lead magnet feels disconnected from your offer
- You want to build trust, not noise
- You’re tired of trying to be clever instead of clear
You don’t need a new gimmick - you don't even need more lead magnets. You need a Sales Magnet that connects and converts.
Details:
- 90 Minutes - live and hands-on
- Replay included
- Beautiful workbook with 7 bonuses
- Q&A and feedback opportunities
- $100 General Admission
- Free for current Models Method clients
Thursday, July 3 at 5AM AWST / Wednesday, July 2 at 5PM EDT
The image below displays the date and time based on your time zone:
Bonuses You Take Away With You:
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Lead Magnet Design Model
Clarifies how to design lead magnets that choreograph trust and trigger forward movement toward a sale.
Clarifies how to design lead magnets that choreograph trust and trigger forward movement toward a sale.
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3x3 Value Worksheet
Guides participants to identify the type and depth of value their lead magnet must deliver to stand out and convert.
Guides participants to identify the type and depth of value their lead magnet must deliver to stand out and convert.
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Dynamic Lead Magnet Examples List
Expands creative thinking with real examples of high-performing, interactive lead magnets that do the selling.
Expands creative thinking with real examples of high-performing, interactive lead magnets that do the selling.
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Follow-Up Engine Map
Shows how to embed the lead magnet into a seamless follow-up system that nurtures, educates, and leads to a call.
Shows how to embed the lead magnet into a seamless follow-up system that nurtures, educates, and leads to a call.
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Lead Magnet Performance Scorecard
Provides a tool to track and measure how well a lead magnet is performing across key conversion and engagement metrics.
Provides a tool to track and measure how well a lead magnet is performing across key conversion and engagement metrics.
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Prospect Clarity Profile
Helps uncover and document the prospect’s known, hidden, and unknown needs to inform a magnet that speaks directly to them.
Helps uncover and document the prospect’s known, hidden, and unknown needs to inform a magnet that speaks directly to them.
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Next Step Call-to-Action Builder
Equips participants with safe, service-based CTAs that guide prospects toward deeper engagement - without pressure.
Equips participants with safe, service-based CTAs that guide prospects toward deeper engagement - without pressure.
What Our Clients Say
A great session with extra value delivered than expected. Exceeded expectations on this workshop!!! Having done my genius model, this is the perfect companion and comes at a great time. THANK YOU!!!
Florencia Tarelli
Stimulating thinking about our process. Thank you. Thought provoking. Practical too.
Paul Shrimpling
Our ROI on our spend with Simon is better than 1000%
Paul Blackburn
Always killed it Simon! Another reason to work with Simon….you understand more about your own IP than you will ever believe is possible
Sarah McVanel
Your Workshop Presenter
Simon Bowen
Founder and CEO of The Models Method ®
Creator of The Genius Model ®
Simon helps experts selling complex, high-value solutions into sophisticated markets make their unique genius impossible to ignore—and the compelling obvious choice.
Known globally for his Models Method® and The Genius Model®, Simon transforms confusing, high-stakes messaging into powerful visual frameworks that convert faster, sell at higher prices, and build long-term buyer confidence.
With a consulting background spanning technology, finance, engineering, behavioral science, education, strategic positioning, executive leadership and sales enablement, Simon brings a rare depth of thinking to the art of influence.
For nearly 30 years, he’s helped leaders across 30+ countries simplify complexity, codify their value, and build sales systems that speak directly to decision-makers.
His visual models don’t just explain what you do - they create belief. They make your offer feel like the most common sense your prospect has seen, even when it’s uncommon genius.
If your clients struggle to understand what makes your solution so powerful - Simon is the partner who will help you make it unmistakable.
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